We’re building Undercurrent Press — a cannabis podcast network for people who live the culture and people ready to understand it. We go beneath the surface into history, policy, power, and the human stories shaping the plant. Thoughtful conversations. Real context. Lived experience. If cannabis matters to you at all, this is something you’ll want to be part of.
cannabis beyond the narrative
coming soon: undercurrent press
undercurrent press
a media channel
join the waitlist
Have an idea for a show? Let’s talk.
Interested in hosting, co-hosting, or building a series?
This platform grows through collaboration. send us an email to hello@wythecannabis.com
Undercurrent Press is built as a network, not a one-off podcast. Alongside our core show hosted by Joe, we collaborate with co-hosts and independent creators who develop and run their own shows within the platform. Each show keeps its own voice and topic focus, while benefiting from shared visibility, resources, and community.
Our flagship show is, Chillum with Joe hosted by Joe Ups. A laid-back, unscripted conversation series with Joe, exploring whatever’s on the table in the cannabis world — culture, policy, growing, history, and the moments in between, sometimes solo and sometimes with guests to expand the conversation.
the vision
Wythe Cannabis is built and guided by Joe Ups, a longtime cannabis grower, breeder, and educator with over 20 years of hands-on experience.
What began as a local cannabis community has grown into a central hub for education, guidance, and connection — and a vision focused on positioning Wythe County forward as a responsible leader in cannabis culture and education across Virginia.
meet joe
Who's Behind Wythe Cannabis
more about Wythe Cannabis + Joe →
Have a cannabis story to tell? Big or small, personal or passed down — we’re collecting local stories to help document and share the real cannabis history of our region through future media projects.
Nothing is shared without your permission.
we want to hear your story
wythe county
